IDEA TV, the innovation television in Africa, is more than a channel. We shine a spotlight on ideas, breakthroughs and systems shaping and inspiring knowledge-based development in Africa through innovation and entrepreneurship. The IDEA Artists and Entertainers of Interest (IAEI) celebrate and recognize individuals who have made significant contributions to the artistic and entertainment
landscape in Africa. The program highlights those who have excelled in their respective fields and/or helped to foster growth, innovation, and positive change within the art and entertainment ecosystem.
MEET OUR IDEA ARTISTS & ENTERTAINERS OF INTEREST
Today, we are witnessing the fruits of this cultural renaissance. Afro sounds have become a global phenomenon, with its artists collaborating with major international stars and selling out arenas worldwide.
Michael Collins Ajereh (Don Jazzy) is recognized in this inaugural edition of IDEA Artists and Entertainers of Interest (IAEI) for helping to shape the global rise of Afrobeats. Through Mavin Records, he has nurtured top talents, created jobs, and empowered young creatives. His humility, philanthropy, and commitment to digital innovation continue to inspire millions across Africa.
Angélique Kidjo is recognized in this inaugural edition of IDEA Artists and Entertainers of Interest (IAEI) for her role in elevating African music and culture on the global stage. Through her genre-defying sound and advocacy, she has inspired unity, celebrated African heritage, and empowered women and youth across the continent.
Amr Diab is recognized in this inaugural edition of IDEA Artists and Entertainers of Interest (IAEI) for helping to drive the global rise of
“Mediterranean Pop. ” His groundbreaking sound, enduring influence, and creative ventures have inspired millions and opened opportunities for young creatives worldwide.
Master KG and Nomcebo Zikode are recognized in this inaugural edition of IDEA Artists and Entertainers of Interest (IAEI) for their remarkable collaboration on the hit song “Jerusalema, ” which captivated audiences globally from 2020 during the difficult times of the COVID-19 pandemic
